Case Study Report Essay

INTRODUCTIONThe enterpriser in the case study was Alison Barnard. She is very interested in fashion and used the skills she learned eyepatch attending Babsons business school to start her own retail storage, which is focusing perfect-fitting pair of jeans on women. Barnard started her stores, 26 years old, which is located in Bostons newest neighborhood, the North End, with more than 30 brands of jeans in order to accommodate many body look of her customers. When Barnard isnt at her flagship store helping women muster their perfect fit, shes down the street at Twilight, her newest store, opened in March 2006 and specializes in both formal and casual dresses.THE PROBLEMS IN BUSINESS AND THEIR CAUSESThe analysis of scalability of that business guided to the discussion of take exceptions and limitations. The first challenge that Alison faces is the maintenance of the store. The limitations that she faces was lack of appropriate employees, opportunity for growth and lack of timing t o upgrade her managing skills. It testament construct her business progress to be slow and loss of customers by unable to find the right jeans. Alison has accommodate a mistake by signing the lease prior to have the profit without analyze the outcome. In my opinion, Alison loosed her trust with the fact that she actually can earn the money to invest in her business. What she worried somewhat was, someone else will steal her ideas if she wastes a lot of time by thinking the outcome and took the risk.The implications on growth lie within finding personnel that fit Alisons requirements and finding a counseling strategy that would make the business more scalable. In my opinion, the right marketing strategy and making the store more independent are key success factors for In.jean.ious.POSSIBLE SOLUTIONBy making a good business strategy can help her to find a good financial, highly get wind workers and strategic location which can help her to open her business extensively. Besides t hat, Alison should focus on how to make her store more or less independent from her. She needs to be focusing on her wariness strategy, her financing and the opportunity for growth. In my opinion, the type of her business she has needs an everyday conservation and doing actions without thinking.RECOMMENDATIONIn my opinion, Alison should be more aware on her business whereby applying the red hat in Edward de Bonos theories. This will help her to prevent her shops item from being stolen by thief. Besides that, Alison needs to be balance in her information gathering, decision making and lifestyle from the theories of Myers Briggs. By balancing four psychological preferences, she will be able to make a good decision, gather more information before starting her business, and limp up with the latest trends for her clothing.